Packaging

Co packing services for businesses of all shapes and sizes

http://www.marsdenpackaging.comContract packing, or co packing as it’s widely known, is a term which is used to cover a wide range of packing and packaging services designed to cover everything from gift packaging, through to production processing and preparing products for export overseas. An extensive range of different co packing services are available and this article covers just a few.

Gift packing for seasonal product promotions

Depending on the type of business you run, there’s certain to be a co packing service designed to meet your needs perfectly. Gift packing, for example can be used as a way to package products to maximise seasonal sales, such as at Christmas or Easter. Gift packing services are offered by a range of co packing companies throughout the UK and because this service is normally carried out by hand, the expertise of skilled packing teams will be required.

Hand packing

Hand packing is ideal for use in packing projects where machine packing is simply not an option. To be efficient, hand packing should be carried out by skilled, experience packing teams to minimise the risk of missing components, damage to goods or incorrect labelling. Hand packing services are widely offered by co packing companies and can hand packing can also be used to rectify pack quality issues, including re-labelling or re-packing into a different format.

Collation and assembly co packing

Co packing services designed to cover the kitting, collation and assembly of different products or components can be used to packing small items such as toy kits into a single packaged unit, ready for distribution and sale. This type of co packing operation can also include elements such as counting products or placing items into specially designed packaging, which means that collation and assembly is normally carried out by hand.

Combine different products with sleeving

Sleeving is the perfect way to combine several products using film, such as multipacks, buy-one-get-one-free offers or product promotions. The majority of sleeving processes use shrink film, however some products are better suited to stretch plastic sleeves. Shrink film sleeves are applied using steam or hot air and sleeving can offer a high-quality, useful way to label a wide range of containers and bottles.

Shrink wrapping offers versatile packing protection

One of the most widely used co packing services is shrink wrapping. Offering a versatile, neat way to package a range of products, shrink wrapping can be used when packing products for transit or for collating items into multi-packs. We asked John at Marsden Packaging to give us his views.  “When higher quality plastic films are used, shrink wrapping can be used to protect a range of products such as boxed games or toys.” For more information contact Marsden Packaging at www.marsdenpackaging.com.

Flow wrapping

Flow wrapping is another co packing services which is widely offered: suitable for everything from packets of sweets and crisps through to scratch cards, flow wrapping provides simple yet effective packaging. The flow wrapping process wraps film around a product before crimping a seal along the length of the pack and at either end. This method of packaging is sometimes also known as horizontal form-fill-seal.

Attractive packaging to ensure food quality and safety

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If you’re in the food industry you’ll know that for your products to sell well they need to be packaged attractively in a way that will entice consumers to buy. However, it’s also important to strike the balance between attractive packaging and the quality and safety of the food inside.

Different foods need different packaging

Of course different types of food require very different methods of packaging. Crisps or sweets, for example, will stay fresh when packaged in bags, whilst chilled fruit juice needs to be stored and displayed in robust cartons. There are a number of specialist food packaging companies based throughout the UK, all offering different packaging services, from simple bagging and box packing, through to chilled production and highly accurate computer controlled weighing.

What to look for

When choosing a food packaging company for your products, what do you need to look for? Ensuring the quality and safety of your products is paramount and so the first thing to check that the company you intend to use not only maintains disciplined, rigorous food safety systems, but that they also meet the relevant standards for food safety.

The BRC Global Standard for Food Safety is the world’s premier food safety and packaging systems initiative for packaging companies. Awarded to companies operating with the highest standards of quality, hygiene, innovation and customer satisfaction, the BRC Global Standard award offers reassurance that your products are in the best possible hands. Good quality packaging companies, like Marsden Packaging, will always conform to the standards for food safety as a matter of course.

The BRC Packaging Standard can be awarded to any company which produces packaging materials for any type of products, from food products through to consumer items. Designed to help manufacturers adopt and maintain excellent standards, companies which have been awarded the BRC Packaging Standard have a proven commitment to food safety and quality.

The Food Standards Agency is responsible for helping to ensure the quality of the food we eat and the safety of the packaging that food is sold in. When food is packaged for sale it comes into contact with containers and wrapping, along with articles used to handle the food during the packaging process, such as utensils and processing machinery. High standards are set by the Food Standards Agency covering a wide range of packaging processes and materials, including aluminium and plastics, cling-film, labelling and the re-use of packaging. The Food Standards Agency works with local authority food law enforcement officers to ensure that the relevant food law is applied during packaging and any reputable food packaging company should be happy to provide copies of any inspections and audits which they have undergone.

Shop around before choosing a packing company

So whether you’re new to the food industry or an experienced manufacturer, finding the perfect packaging to increase sales and ensure the safety of the product inside is essential. When choosing a packaging company to handle your product packaging requirements, it’s important to work with a reputable company with experience of handling the type of food you produce so don’t be afraid to ask to see full details of their range of services.

Product packaging: it’s all in the detail

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We’ve all been there: struggling to open a packet or carton and then spilling to contents onto the floor or all over your nice clean shirt. There’s nothing more frustrating than bad packaging but get it right, and you could win a whole host of new customers for your product or brand.

At its most basic product packaging is necessary to protect the product inside, keep it fresh or display it consumers. Products have to be packaged to ensure that the products are safe when shipped and distributed to stores and consumers, as well as during their display on the shelves of a shop. Consumers expect to receive their products in undamaged containers and well-packaged products help to create a good impression of a brand. Poorly packaged, damaged products can turn into a public relations nightmare, with consumers perceiving the brand or product to be sub-standard or of poor quality.  Therefore getting your contract packaging right will be money well spent!

Packaging can help attract consumers to your product: well-designed packaging can persuade consumers to pick up your product and take a closer look, helping consumers to decide whether your product is the one they need to improve their lives. All elements of the design are crucial when it comes to influencing consumers: from artwork or images, through to colours and fonts.

Product packaging is also very useful when it comes to communicating information. For example, packaging usually displays an ingredient list and nutritional information, user instructions, benefits and special features. Company contact information can also be displayed which is very useful for gaining feedback – whether positive or negative – and for further product development or marketing.

Companies work extremely hard at branding their products and most product packaging features logos, tag lines and marketing information of one kind or another. Strong branding helps consumers recognise a product quickly and when done well, brands can become something of an icon, such as Coca Cola, Heinz or HP. Regardless of how a product is advertised – whether on the supermarket shelves or in a commercial – the branding that is printed on the packaging has a hugely important role in how that product is marketed.

So packaging really does matter and in this highly competitive age when we seem to be bombarded with advertising and product promotions, the importance of getting your product packing just right is absolutely crucial. Changing the packaging of your product can change consumers’ image of your brand, transforming it from a product that is often overlooked, to the most popular brand in the store.